Posted by Shopify API
on June 23, 2026
OLLY is one of the fastest-growing vitamin brands of the past decade, built partly on design and lifestyle branding that made supplements feel like a consumer product rather than a pharmacy purchase. Their Women's Multivitamin gummy is one of the best-selling multivitamins on Amazon. If you're comparing OLLY to GMMY, you're comparing two brands in a similar price tier with a similar target audience. The differences are in the nutrients, doses, and base ingredients.
This isn't a ranking. It's a dose-by-dose comparison so you can make an informed decision based on what your body actually needs, not which bottle looks better on your bathroom counter.
Core Nutrient Comparison
OLLY Women's Multi (standard formulation, as labeled in 2025) has a serving size of 2 gummies and covers: vitamin A (35% DV), vitamin C (80% DV, 72 mg), vitamin D3 (125% DV, 25 mcg / 1,000 IU), vitamin E (100% DV), vitamin B6 (100% DV), folate (25% DV as folic acid, 100 mcg DFE), B12 (833% DV as cyanocobalamin, 20 mcg), biotin (67% DV, 20 mcg), pantothenic acid (100% DV), iodine (100% DV), zinc (91% DV, 10 mg), along with the OLLY Radiance Blend (borage seed oil, astaxanthin, amla).
GMMY's Multivitamin Gummies at 2 gummies per day: vitamin A (50% DV), vitamin C (111% DV, 100 mg), vitamin D (125% DV, 1,000 IU), vitamin E (33% DV), B6 (100% DV), folate (100% DV, 400 mcg as folic acid), B12 (41,667% DV, 1,000 mcg as cyanocobalamin), biotin (100% DV, 30 mcg), iodine (100% DV, 150 mcg), zinc (68% DV, 7.5 mg).
The biggest functional differences:
Folate. OLLY Women's Multi delivers 100 mcg (25% DV). GMMY delivers 400 mcg (100% DV). The CDC recommends 400 mcg daily for all women who could become pregnant, because neural tube defects develop in the first 28 days of pregnancy, often before it's confirmed. At OLLY's folate dose, you'd need to get the remaining 300 mcg from diet to meet the full recommendation. For most women eating varied diets, dietary folate covers some of this gap, but consistent 400 mcg supplementation is the more reliable approach.
B12. OLLY delivers 20 mcg. GMMY delivers 1,000 mcg. For a healthy adult with normal absorption, 20 mcg is meaningfully above the 2.4 mcg RDA and appropriate as a multivitamin dose. For vegans, vegetarians, older adults, or anyone with reduced intrinsic factor production, 1,000 mcg is the dose that compensates for impaired absorption via passive diffusion. A 2019 study in The American Journal of Clinical Nutrition confirmed the clinical case for high-dose oral B12 in absorption-impaired populations. If you're vegan or over 50, this difference is not trivial.
Zinc. OLLY has 10 mg (91% DV for women, whose RDA is 8 mg). GMMY has 7.5 mg (68% DV). OLLY wins on zinc dose for the general population.
The practical takeaway: OLLY edges ahead on zinc and is comparable on most nutrients. GMMY edges ahead significantly on folate and B12, the two most important differences for women of reproductive age and plant-based eaters.
The OLLY Radiance Blend: Worth It?
OLLY's Women's Multi includes a "Radiance Blend" of borage seed oil, astaxanthin, and amla. These are positioned as skin-supportive add-ons beyond standard vitamins.
Astaxanthin is a carotenoid antioxidant from marine algae with preliminary evidence for skin health. A 2012 study in Acta Biochimica Polonica found that 4 mg daily improved skin elasticity and reduced fine lines in a small trial. OLLY doesn't disclose the astaxanthin dose in the blend; if it's below 2-4 mg, the effect is uncertain.
Borage seed oil is a source of gamma-linolenic acid (GLA), an omega-6 fatty acid with anti-inflammatory properties. Studies on borage oil for skin typically use doses of 360-2,000 mg of GLA daily. The amount in a blend within a gummy vitamin is almost certainly far below this therapeutic range.
Amla (Indian gooseberry) is high in vitamin C and polyphenols. It's a reasonable addition but doesn't change the core vitamin profile meaningfully given the additional ascorbic acid from vitamin C in the formula.
Proprietary blends in supplements have a fundamental transparency problem: you don't know how much of each ingredient is present. "Borage seed oil, astaxanthin, amla" in a blend could be 1 mg of astaxanthin or 0.01 mg. Without disclosed amounts, you can't evaluate efficacy.
The practical takeaway: the Radiance Blend is a marketing feature. The core vitamins are what do the work. OLLY's core vitamin profile is solid, but the blend adds uncertainty without clear dose disclosure.
Gummy Base and Dietary Suitability
OLLY gummies use gelatin as the base. They are not vegan or vegetarian-suitable. OLLY does not offer a standard pectin-based women's multi as of 2025 (they have some plant-based product lines, but their flagship Women's Multi uses gelatin).
GMMY's multivitamin uses pectin, making it vegan and vegetarian-suitable. For the segment of women who follow plant-based diets (roughly 6% of US adults identified as vegan in a 2023 Gallup poll, with significantly more following flexitarian patterns), this is a dealbreaker for OLLY.
Both use fruit flavors. OLLY is known for pleasant flavor profiles and has done extensive taste optimization. GMMY's strawberry-cherry flavor is similarly pleasant. Flavor is subjective; both products score well on taste in consumer reviews relative to the broader multivitamin category.
The practical takeaway: if you're vegan or vegetarian, OLLY Women's Multi is not suitable. GMMY is. For omnivores, the choice comes down to nutrients.
Price Per Day
OLLY Women's Multi typically sells for $18-22 for a 130-count bottle (65 servings at 2 gummies per day), which is approximately $0.28-$0.34 per day at retail.
GMMY Multivitamin Gummies are $25 for 60 gummies (30 days at 2 per day), which is $0.83 per day.
OLLY is about 2.5-3 times cheaper per day. That's a real price difference. For women who primarily want basic nutritional coverage and don't need the higher B12 dose, OLLY represents better value per dollar on the core vitamin profile.
The GMMY premium is most justified for: women who need full 400 mcg folate coverage (not getting enough from diet), anyone who would also need a standalone B12 supplement alongside a lower-dose multi (at which point the combined cost approaches or exceeds GMMY's $0.83/day), and vegans for whom OLLY's gelatin base is disqualifying.
If you want to build on the GMMY multivitamin, the B12 + C Bundle adds standalone B12 and vitamin C for $45.99. Combined with the multivitamin, that's the Triple Boost at $69.99 for all three products, about $2.33 per day for the full stack.
The timing guide applies to both products equally: fat-soluble vitamins (A, D, E) absorb better with food containing fat. Morning with breakfast is the default recommendation for adherence and fat-soluble vitamin absorption.
Who Should Choose Which
OLLY Women's Multi is the better choice for: omnivores who want solid zinc (10 mg, close to the 8 mg RDA) and a pleasant taste experience at a lower price point, women with adequate dietary folate who don't need the full 400 mcg from a supplement, and anyone for whom the $0.50-per-day difference in cost is meaningful.
GMMY Multivitamin is the better choice for: vegans and vegetarians (pectin base required), women of reproductive age who want the full CDC-recommended 400 mcg folate from their supplement, anyone with B12 absorption concerns or eating mostly plant-based who needs 1,000 mcg cyanocobalamin rather than 20 mcg, and people building a broader supplement routine where the high-dose B12 multi pairs well with standalone vitamin C.
The signs of poor vitamin absorption are worth reviewing if neither product resolves your energy or nutritional concerns after consistent use. Gut health plays a significant role in how well any multivitamin's nutrients are actually taken up.
FAQ
Why is OLLY's folate only 25% DV in their Women's Multi?
Formulation choices at specific price points involve trade-offs. Lower folate may reflect a decision to keep the gummy size manageable (folic acid contributes volume), to hit a lower price target, or an assumption that women are getting dietary folate from fortified foods. Whatever the reason, 100 mcg is below the 400 mcg CDC recommendation for women who could become pregnant. Women in this situation who rely on OLLY need an additional folate source from diet or a separate supplement.
Is OLLY's higher zinc dose (10 mg vs. 7.5 mg) meaningful?
It's a meaningful difference if your dietary zinc is consistently low. The RDA for women is 8 mg. OLLY's 10 mg covers the RDA plus a 2 mg buffer. GMMY's 7.5 mg covers 94% of the RDA. If you eat red meat, shellfish, or pumpkin seeds regularly, dietary zinc likely fills the remaining gap. For strict vegetarians or vegans (whose zinc absorption from plant foods is reduced by phytates), OLLY's higher dose is a meaningful advantage, though the gelatin base makes OLLY unsuitable for vegans.
Does OLLY's Radiance Blend do anything for skin?
Without knowing the doses of astaxanthin and GLA in the blend, it's impossible to evaluate. The therapeutic doses used in supporting skin studies are 2-4 mg of astaxanthin daily and several hundred milligrams of GLA daily. If the blend contains these amounts, the effect is plausible. If it contains microgram-level amounts as a label feature, the effect is negligible. OLLY doesn't disclose this, which means you're paying for uncertainty.
Can OLLY users switch to GMMY without any transition issues?
Yes. Both are daily multivitamin gummies at similar serving sizes. The main adjustment is the higher B12 dose in GMMY, which your body will excrete rather than accumulate. The lower zinc in GMMY versus OLLY is a minor step down if zinc was a primary reason for choosing OLLY. Beyond that, the switch involves no gradual adjustment period.
Are both brands vegan-friendly?
GMMY's Multivitamin Gummies use pectin and are vegan. OLLY's Women's Multi uses gelatin and is not vegan. OLLY has some vegan product lines but their mainstream Women's Multi is gelatin-based as of 2025. Always check current product labels as formulations can change.
